DOES YOUR BUSINESS NEED AN E-COMMERCE APP?

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Mobile use is at an all time high, and that doesn’t appear to be changing. Nowadays if you want to rapidly grow your business and secure repeat customers, it isn’t enough to just have a website. If you’re running an online store, restaurant or service based business, an e-commerce app might be the missing piece keeping you from reaching the next level.

EVERYONE SHOPS ON THEIR PHONES NOW

Over 70% of online traffic comes from mobile devices—and that number is only growing. While mobile websites are helpful, they still can’t compete with the speed, personalization, and ease-of-use of a well-designed app.

An app puts your store right on your customer’s home screen, making it easier than ever to browse, order, and check out with just a few taps.

ONLY A CLICK AWAY

It’s a common best practice that a user of your site should be able to navigate anywhere in it in three clicks. But step back and think. How many clicks does it take to even reach your site?

1: Open their browser.

2: Open their bookmarks.

3: Find and click your site (and hope they don’t get distracted by one of the others options next to it).

It takes at least three clicks just to get to your home page, and that’s assuming they’ve saved it. With a mobile app, all it takes is one click and they’re there. It’s faster, easier and right where it should be, always ready to serve.

KEEP YOUR CUSTOMERS IN THE LOOP

Want to move stock to make way for the new? An app will let you send notifications directly to their phones, something a website can’t do. Keep your customers up to date on sales, events and giveaways to make sure that when they need something, or even think they might need it in the future, they think of you first.

A PERSONALISED EXPERIENCE

With a custom app, you can track user behavior and tailor the experience to each customer. Treating users as individuals drives loyalty, and loyal customers are repeat customers.

DATA DRIVEN INSIGHTS

Your app could track user movements. If a product is often viewed, but not bought it indicates that demand might exist, but the price might be too high. If one is flying off the shelves, perhaps it’s too low. With analytics built into your app, you can guide your business decisions to better match the current market.

A FRICTIONLESS EXPERIENCE

One of the biggest reasons people abandon carts is because checkout takes too long. Apps allow for saved payment methods, mobile wallets, and one-click checkout options that reduce friction and make sales before frustration makes them change their mind.

STAND OUT

Many small businesses still haven’t made the leap to mobile apps. That means you can get ahead by offering a faster, more convenient way to shop or book services. If your shop is easier to access and use than the competition, you’ll be where they go first. Plus, a sleekly designed app will make your business look more professional, giving your users confidence in your quality.

SO DO YOU REALLY NEED ONE?

If you’re serious about growing your business, and offering your users the best experience possible, the answer is probably yes. An E-Commerce App is not just a nice addon these days, it’s becoming essential, and those who expect their clients to visit their site wont even register when the competition’s app is right at that client’s fingertips.

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