Templar offers unforgettable charter experiences aboard their 84ft luxury yacht, cruising Auckland’s stunning Hauraki Gulf. But they needed a digital presence that reflected the same level of class, clarity, and ease that guests enjoy on the water.
What We Built
We designed and developed a modern, responsive website that showcases Templar’s services, elevates their brand, and makes it effortless for clients to browse charter packages, view the yacht, and get in touch.
Clear Navigation & Layout
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Elegant, simple structure that highlights the yacht, charter options, gallery, and reviews
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Intuitive design that works across all devices; desktop, tablet, and mobile
Yacht Showcase & 360° Tour
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A full page dedicated to the yacht’s specs, features, and layout
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Performed the Photography for and integrated 360° virtual tour to let users explore the yacht interactively
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Professional imagery paired with crisp text for a strong first impression
Package Pages
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Individual charter packages for weddings, corporate events, birthdays, and more
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Focused content that highlights ideal use cases, group sizes, and booking ease
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Contact prompts built into each service page
Real Photos & Google Reviews
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Integrated live Google review feed for authenticity and social proof
- Real-life event photos to help potential customers visualize their own experience
SEO: Getting Found on Google
We didn’t just make the site look good, we made sure people could find it.
Our team executed a full Search Engine Optimization (SEO) strategy, including:
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Keyword research for high-impact search terms
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On-page optimization (titles, headings, meta descriptions, image tags)
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Local SEO for visibility in Auckland-based searches
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Mobile-first speed and usability improvements
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Integration with Templar’s Google Business profile
Result?
Templar started ranking for terms like luxury yacht charter Auckland and Auckland boat hire, generating real traffic and real bookings. Since then, their list of positive reviews began consistently growing as they began getting increasingly more bookings.
Ongoing Support & Evolving the Experience
A great site shouldn’t stay static, and with Templar, it hasn’t.
We continue to support their team by keeping the website up to date and responsive to their growing business. As they’ve refined their charter offerings and received more customer engagement, we’ve:
- Updated Package Details
As Templar refined their service structure, we adjusted the website content to reflect clearer pricing, refined cruise options, and seasonal offerings. - Improved Pricing Transparency
We worked with the owners to structure and display pricing in a way that’s easy to understand—reducing inquiry friction and improving conversion. - Expanded the Gallery
As customers shared beautiful photos from their trips, we curated and uploaded them to the site—keeping the gallery fresh, authentic, and more compelling with each update. - Added Cruise Route Suggestions
As new cruise routes were tested and refined, we helped present them on the site in a user-friendly way, helping customers better plan their ideal outing.
Through ongoing support and regular updates, we’ve ensured the Templar site continues to reflect the high-end service they provide—growing with them, not just sitting on the web.
The Outcome
Templar’s new website is more than a digital brochure—it’s a conversion tool. It gives customers a taste of the experience before they even step aboard.
And thanks to smart SEO, it’s being seen by the right people at the right time.
What This Project Shows
- We know how to translate a luxury experience into a digital format
- We build sites that don’t just look great—they work hard behind the scenes
- We care about performance, discoverability, and long-term success